Our Story
That's my niece and my daughter -- or technically speaking, the Chief Inspiration Officers of our company. I didn't think I would be adding the title of Co-Founder so soon after adding the most coveted title of all to my resume: Mom. But these two little girls inspired meĀ and my brother, Viral, to spark curiosity in them about their Indian roots.Ā Ā ā
Naturally, naming our company Modi Toys came easy to us. As a family-owned small business, we couldnāt think of a better name thanĀ our surname to honor our lineage. Our parents and grandparents Ā instilled the very appreciationĀ for culture that we strive to pass onto future generations through these Indian toys, books and kits.
Even our logo is steeped deep in meaning.
The parenthesesĀ denote the need for inclusion. It means weāre inserting ourselves into toy bins and book shelves as early influencers in your childrenās development. The 'namaste' symbol signifies the respect we teach our kids towards our elders, culture and faith.ā
Our Mission
Our āmodi operandiā ā if you will ā is as simple as our toys. Admittedly, no single product can bridge the paradoxical gap between wanting to assimilate with the American lifetstyle, yet still retaining our culture.
But we can certainly try.Ā
We want to create a (modi)fied version of what you and your kids already know and love.Ā By introducing these toys at an early age, we hope to spark curiosity about their culture. The gift of knowledge may last a day, but the gift of wonder lasts forever.
Our Inspiration
My brother, Viral, was about to become a Dad and wanted to gift hisĀ daughter something special. I don't mean an heirloom or an engraved jewelry -- but rather something she could enjoy from the time she was born. To be honest, heĀ wasn't sure what heĀ was searching for until heĀ returned empty handed. And that's when it struck him: why aren't there any plush toys which are both, fun yet cultural?ā
Just as the idea for Baby Ganesh was born, so was my niece -- on my brother's birthday. Safe to say, out of the two of them, my brotherĀ got the better birthday gift.
Our Ever-Growing Family
Our Ever-Growing Family
We were inspired to start because of just two little girls -- our "Chief Inspiration Officers" -- but humbled to see our family grow day by day, thanks to each one you.
