That's my niece and my daughter -- or technically speaking, the Chief Inspiration Officers of our company. I didn't think I would be adding the title of Co-Founder so soon after adding the most coveted title of all to my resume: Mom. But these two little girls inspired me and my brother, Viral, to spark curiosity in them about their Indian roots.
Naturally, naming our company Modi Toys came easy to us. As a family-owned small business, we couldn’t think of a better name than our surname to honor our lineage. Our parents and grandparents instilled the very appreciation for culture that we strive to pass onto future generations through these Indian toys, books and kits.
Even our logo is steeped deep in meaning.
The parentheses denote the need for inclusion. It means we’re inserting ourselves into toy bins and book shelves as early influencers in your children’s development. The 'namaste' symbol signifies the respect we teach our kids towards our elders, culture and faith.
Our ‘modi operandi’ – if you will – is as simple as our toys. Admittedly, no single product can bridge the paradoxical gap between wanting to assimilate with the American lifetstyle, yet still retaining our culture.
But we can certainly try.
We want to create a (modi)fied version of what you and your kids already know and love. By introducing these toys at an early age, we hope to spark curiosity about their culture. The gift of knowledge may last a day, but the gift of wonder lasts forever.
My brother, Viral, was about to become a Dad and wanted to gift his daughter something special. I don't mean an heirloom or an engraved jewelry -- but rather something she could enjoy from the time she was born. To be honest, he wasn't sure what he was searching for until he returned empty handed. And that's when it struck him: why aren't there any plush toys which are both, fun yet cultural?
Just as the idea for Baby Ganesh was born, so was my niece -- on my brother's birthday. Safe to say, out of the two of them, my brother got the better birthday gift.