We are a minority-led and a family-owned small business rooted in ancient Hindu traditions, powered by purpose and play. We help people of all ages stay connected to their Indian roots through our modern toys and books.

Our Story

That's my niece and my daughter -- or technically speaking, the Chief Inspiration Officers of our company. I didn't think I would be adding the title of Co-Founder so soon after adding the most coveted title of all to my resume: Mom. But these two little girls inspired me and my brother, Viral, to spark curiosity in them about their Indian roots.  ​

Naturally, naming our company Modi Toys came easy to us. As a family-owned small business, we couldn’t think of a better name than our surname to honor our lineage. Our parents and grandparents  instilled the very appreciation for culture that we strive to pass onto future generations through these Indian toys, books and kits.

laughing man and woman holding up smiling children

Even our logo is steeped deep in meaning.

We want to create a (modi)fied version of what you and your kids already know and love. By introducing these toys at an early age, we hope to spark curiosity about their culture. The gift of knowledge may last a day, but the gift of wonder lasts forever.

What We Make, Is Toys... But What We Create, Is Joy

The dream is free. But the hustle is sold separately. While it's impossible to account for nearly every single factor that goes into bringing our mantra-singing plush toys to life -- like warehousing, packaging, marketing -- it's important to understand how an idea in our minds turns into a product in your hands. Here are some core elements that account for our product development:

Design

We put pen to paper and create a 2D illustration

Prototype

This digital rendering is transformed into a 3D version

Materials

Made from sustainable and recycled materials

Manufacturing

Made 100% in India as of 2022

Audio

All of the mantras and music for our toys is recorded in studio

Safety

Our toys comply with all safety guidelines

Transport

It takes 2 months for products to be delivered from India to USA by ship

Labor

We pay fair living wages to all of our employees

Duties

Paid on all items imported into the USA from abroad

modi toys co founders avani sarkar and viral standing next to each other

Our Mission

Our ‘modi operandi’ – if you will – is as simple as our toys. Admittedly, no single product can bridge the paradoxical gap between wanting to assimilate with the American lifetstyle, yet still retaining our culture.

But we can certainly try. 

We want to create a (modi)fied version of what you and your kids already know and love. By introducing these toys at an early age, we hope to spark curiosity about their culture. The gift of knowledge may last a day, but the gift of wonder lasts forever.

Our Inspiration

My brother, Viral, was about to become a Dad and wanted to gift his daughter something special. I don't mean an heirloom or an engraved jewelry -- but rather something she could enjoy from the time she was born. To be honest, he wasn't sure what he was searching for until he returned empty handed. And that's when it struck him: why aren't there any plush toys which are both, fun yet cultural?​

Just as the idea for Baby Ganesh was born, so was my niece -- on my brother's birthday. Safe to say, out of the two of them, my brother got the better birthday gift.

child looking at baby krishna plush toy
collage of pictures of children and plush toys

Our Ever-Growing Family

We were inspired to start because of just two little girls -- our "Chief Inspiration Officers" -- but humbled to see our family grow day by day, thanks to each one you.