Marketing Assistant - Part Time (Virtual or Princeton, NJ)

About Us:

Consumers love our products -- it's now time to show others why that is. Modi Toys has grown organically through word-of-mouth since launching in August 2018, but millions of people are still unaware of this emerging space for first-generation South Asian parents seeking to find innovative and simple ways to immerse their children into their culture. We want to change that. 

​About You:

If you are a self-starter looking to dive right in to a growing brand, and love to take ownership of projects from start to finish, then this role may be for you. If you love to tell stories -- in all types of mediums from blogging, Reels to email -- and can find unique ways to connect with people, then this role may be for you. If you open the emails that normally end up in your "Promotions" Gmail tab "just for fun" to see what new marketing tactics are being delpoyed, then you're the kind of person we're looking for. If you're looking to sharpen your skills and also develop new ones, then let's cut to the chase and see if you're right for this role.   


Job Responsibilities:

  • Work directly with the Head of Marketing to strategize and execute campaigns across all stages of the marketing funnel

  • Optimize the website to increase sales through new features and functions that can be added to Shopify

  • Improve page ranking by managing SEO for products and pages 

  • Launch SMS campagin via website, email and Instagram to build and grow the list. Optimize campaign to improve CTR and revenue.

  • Build email segments in Klaviyo. Craft a series of emails for respective flows that result in an above-average open and CTR. 

  • Manage keywords and paid ads on Amazon 
  • Analyze website analytics to uncover trends and opportunities 

  • Submit applications for a wide range of Certifications, competitions, grants, etc.

  • Brainstorm and execute content for blogs, emails, Instagram Reels

  • Edit blogs for website, Op-Eds, essays, etc.

  • Assess the feasibility of new marketing channels such as, TV ads, Affiliate marketing, Partner marketing and establish a presence by from start to finish

  • Develop a strategy for Influencer marketing with a potential Ambassador Program

Position Requirements

  • Must be able to work a minimum of 20 hours a week

  • Minimum 3 years of experience in consumer or e-commerce marketing, with a focus on driving engagement, retention and ROI

  • BA/BS or similar college level education

  • Comfortable creating assets in Canva, In Shot, Photoshop

  • Creative thinker; a "no" simply means try something a different way

  • Resourceful and a self-learner; as a startup, we're always forced to do more with less

  • Have a "growth mindset" -- no task is too big or too small because each comes with a learning opportunity

  • Experience owning a marketing strategy from concept to execution 

  • Skilled at parsing and analyzing data to uncover trends, patterns

  • Extraordinary writing and video editing ability, with demonstrated creativity and attention to detail

  • Willingness to work both autonomously and collaboratively

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