Hiring | ModiToys

Join our team

We began as two siblings-turned-co-founders, but we're always seeking driven individuals to join our team to help us reach the next milestone. We have big dreams. Are you the one who can help us reach them?

Press Relationship Manager - Part Time (Virtual)

About Us:

Consumers love our products -- it's now time to show the media why that is. Modi Toys has grown organically through word-of-mouth since launching in August 2018, but the media is still mostly unaware of this emerging space for first-generation South Asian parents seeking to find innovative and simple ways to immerse their children into their culture. We want to change that. 

About You:

You can help us change that. If you are a self-starter looking to dive right in to a growing brand, and love to take ownership of projects from start to finish, then this role may be for you. If you love to tell stories and find unique ways to connect with people, then this role may be for you. If you're looking for a meaningful side hustle, then let's cut to the chase and see if you're right for this role.   

Job responsibilities:

  • Build lasting relationships with and pitch stories to reporters, producers, and editors

  • Actively seek out news stories relevant to Modi Toys' expertise and find story angles through which we can provide meaningful insight

  • Assist with day-to-day activities such as: media monitoring, writing, pitching, media relations within tight deadlines

  • Identify industry awards Modi Toys or its founders may be eligible for. Manage the application process.

  • Identify speaking opportunities for the co-founders across a wide range of events and podcasts (on topics ranging from South Asian culture, entrepreneurship, motherhood, toys, etc.)

  • Create all press materials including but not limited to, product fact sheets, press releases, media kits

  • Provide key insights into media trends, events, and holidays

  • Oversee and execute PR mailers and other deliverables


Position requirements:

  • Minimum 3 years of experience in public relations, with strong media contacts. Bonus if in the children's industry and/or the South Asian market

  • BA/BS or similar college level education

  • Creative thinker; a "no" simply means try something a different way

  • Resourceful; as a startup, we're always forced to do more with less

  • Experience owning a PR strategy from concept to execution (in-house PR strategy, PR firm account leadership, or similar)

  • Experience working with journalists, with a proven track record of securing interview opportunities and placing stories

  • Extraordinary writing ability, with demonstrated creativity and attention to detail

  • Genuine interest in current events and the news, with a natural antenna for what’s newsworthy and what isn’t


Operations Manager - Full Time (Hillsborough, NJ)

We are an e-commerce and a wholesale gift business that operates from NJ and ships to US and 40 other countries internationally.  This is a full-time position based out of Hillsborough, New Jersey in USA.  Beginners are welcome and training will be provided.  This is an ideal position for candidates that are looking to grow in a position and a company that is very new and has lot of potential for global growth.  Salary will be commensurate to experience.  

Job responsibilities:

  • Tracking daily orders online from own site, Amazon and BN.com partnerships

  • Creating shipping labels for new orders using appropriate platform

  • Preparing shipping boxes according to the order

  • Preparing manifests for shipments

  • Conducting inventory check as required

  • Coordinating printing and packaging jobs as needed for shipments

  • Assisting with marketing/advertising campaigns (both on social media as well as direct marketing at booths) as required

  • Handling customer service duties by following up on orders, issues and special requests

  • Resolving package delivery issues by coordinating with customers and delivery services (USPS, UPS, Canada Post, etc.)

  • Following up with wholesale customers to fulfill news orders and account receivables

  • Assisting with logistics and customs for new shipments arriving from China

  • If has technical skills, can also assist with additional site and app development projects


Position Requirements:

  • Licensed driver is a must with clean record and a car

  • This position requires driving so your own car, and clean driving record is necessary. Drivers with their own car will be paid based on mileage traveled on company business. 

  • Comfortable using computers, internet and mobile applications

  • Has working knowledge of most commonly used programs like Word, Excel, PPT, PDF, etc.​

Brand Ambassador - Part Time (Multiple Locations)

About Us:

Social media has been a huge driver for the organic growth of Modi Toys, however, there's a whole population of people who prefer the old school way of shopping and connecting: in person. These are the people we need your help in reaching. We want to make our products available across as many retail locations as possible, to make them even easier to find and purchase. We've seen success in getting our products sold through temples and Indian grocery stores across New Jersey. We now want to replicate and amplify those efforts across the USA... and even, around the world.  

About You:

You are outgoing and personable, even amongst strangers. You love turning skeptics into believers. You enjoy introducing novel products to new audiences. You love demonstrating and storytelling. You are driven by monetary goals and understand how easily you can control your income in a commission-based environment. 

Job responsibilities:

  • Establish new wholesale opportunities by introducing the Modi Toys collection in person, to prospective retail buyers in your respective, assigned territory. Examples include, but not limited to: Hindu temples with gift shops, Indian retailers, hospitals gift shops, yoga studios, gift stores (ie.: Hallmark), Sunday schools.  

  • Once the initial sale is secured, ensure recurring follow ups to ascertain the account’s satisfaction with their purchase, and the pace of their sales. Take proactive measures in anticipating future sales projections, for example, based on upcoming major Indian holidays.  

Position Requirements:

  • Based in one of the following states or regions: New Jersey, New York, Florida, Illinois, Texas, California, Georgia, North Carolina, Toronto, Australia, London

  • Minimum 3 years of sales experience

  • Since this is a commission-based position, you must be self-driven and motivated to earn. What you put in is what you get out

  • You must be innovative and think of creative ways to incentivize merchants to carry our products  

Social Media Specialist - Part Time (Virtual)

About Us:

Instagram has been a huge growth driver for Modi Toys, however, it's been highly organic. Although we've done some paid advertising through Facebook/Instagram and Google, we now want to bring on board an experienced professional who can scale our digital channel to its optimal level.  

About You:

You love data and design equally. You're drawn to social media, but not just for its entertainment value, but because of its sheer power and capabilities in driving revenue for small businesses. Testing different ad creatives and formats excites you, as you dig into the data and see which of your hypotheses were proven right (or wrong). The products or industry you're promoting are irrelevant because you understand how to identify and target the right, niche audience to keep CPA low and conversions high.  

Job responsibilities:

  • Ideate, develop, optimize, analyze, and report on earned and paid campaigns on social platforms (primarily Facebook and Instagram)

  • Create display and video ads based on format guidelines

  • Rigorously monitor, test and iterate on learnings across social platforms, creative ideas, messaging, audiences, etc.

  • Continuously seek new creative ideas and tests, and learn new software/apps as needed to create visually engaging creatives in various formats

  • Establish benchmarks and execute a testing roadmap across all paid social platforms, ad units audiences & tactics throughout the paid social funnel (awareness, consideration, purchase)

  • Evaluate the effectiveness of other current and emerging social networks (Pinterest, TikTok, Snapchat, etc.). If deemed valuable, build a presence for Modi Toys to test earned and paid media. 

Position Requirements:

  • Minimum 3 years of B2C experience in paid social media management experience including strategy, planning, and buying 

  • Advanced knowledge of Google Analytics and Facebook Analytics. Certification in Blueprint and Google Analytics IQ is a huge plus

  • Proven experience with Direct Response paid social campaigns with experience in attribution and conversion tracking

  • Insatiably curious about what makes customers tick

  • Hyper-knowledgeable about the social media landscape

  • Strong experience and understanding of A/B testing frameworks and best practices

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